As those of you with our 2015 Calendar will know, this month is all about product development. More specifically, it’s about the augmented product – everything else a customer receives along with the tangible product. The augmented product plays ...
As researchers, our key goal in any research study is to effectively answer the objectives of a study and convey the implications of the findings to our client in a memorable and conclusive way. Traditionally the findings are delivered via a face-to-...
We see a tremendous potential for mobile surveys in B2B markets: business decision makers are time-pressed, and research buyers expect agencies to be flexible in using all possible survey channels to maximise research participation. Offering surveys ...
In the early 1980s, almost no market research companies existed in China. By 1998, following the open door policy in the country which encouraged a great influx of private investment, there were 850 market research companies registered in China. Thes...
As those of you with our 2015 Calendar will know, this month’s topic of focus is segmentation. All good marketing starts with segmentation, making it a crucial part of your marketing strategy. As different groups of customers have different needs, ...
A feature in the Financial Times last week caught our eye as it draws upon a subject we’ve been talking about this month – stakeholder and employee engagement. The feature focuses on how the best companies ensure that employees are fully engaged....
Can a strategy in the middle be successful? Followers of Michael Porter will recall that he teaches the importance of having a clear strategy. He argues that there are three important positions from which to have this clear strategy – you can be th...
A few weeks ago, Luca de Meo, Member of the Board of Management at AUDI, gave an interesting speech at the Automotive News World Congress in Detroit. He asked “Will digitalization kill the dealership?” and his answer was a clear: “No, it won’...
There’s nothing dryer than spending a two hour presentation pouring over bar charts and crowded PowerPoint slides. We know, because as market researchers, we constantly need to address the dichotomy of giving our clients the detailed insights they ...
